The radio has been there for a long time, and ever since its inception, it was also used as just another way to advertise products. It used to be highly effective for a while, at least until television was available to everyone. Even then, some preferred listening to the radio.
Are radio advertisements still effective? How do you advertise properly on the radio?
Radio Advertisements Are Cheaper
If you want to advertise your product somewhere, the radio is the best place to start. Why is that, you might ask? Well, simply put, due to radios having a shorter air time, and not having to put out visual content. People can often watch things on the TV, over and over again, as well as going backwards in time, watching recorded footage. On the radio, you can only listen to something once, and that’s about it. Leftover money can best be used to promote your brand over a radio station.
Radio Stations Have Reach
A radio station can reach millions of people in a single week. A very popular show like The Voice is probably not going to reach millions that easily. You can play your ads multiple times on a radio station, multiple times per day. You would likely pay the same amount of money for a single TV advertisement as you would for multiple radio advertisements.
Radio Advertisements Cannot be Skipped
While you can switch TV channels to avoid advertisements or add an ad blocker to your browser and skip advertisements on every site, including video hosting services, you cannot turn off radio advertisements. They will be heard, unless you are so keen on avoiding them, that you either turn off the radio or change the station.
How to Advertise Properly
In order to advertise properly on the radio, you should know a couple of simple rules that are almost universal.
Consistency, Reach and Frequency
These 3 things are the most important when advertising on radio. You want your advertising to be consistent, not just in a day, but over a period of several weeks.
How many weeks, you ask? Well, 52 weeks per year, per radio station or several stations, 21 ads per week. This is a golden formula, considered the best for advertising over the radio.
You can already reach many people with radio advertising, but choosing the right time is also important, like the morning or the evening, when people tend to pay more attention.
Avoid being far too frequent on a single radio station, as your advertisements may bore people or become stale. You should advertise on multiple stations. Your advertisements should also be short, but sweet, often under 15 seconds.
Radio advertisements are definitely effective, reaching more people than any other method.